30/04/2002

Panini Worldcup: The website linked to sticker collection “2002 FIFA World Cup Korea/Japan™”

Panini New Media Division has created a specific website linked to the sticker collection "2002 FIFA World Cup Korea/Japan": www.paninigroup.com/worldcup. The site aims to present the traditional collection, the specific initiatives of this event and more generally information and historical data concerning the World Cup occurrence.

The site's sections concerning the world of Panini and its collection being the following:

·the album (description of the collection,
·checklist (list of all the stickers, including a small description)
·missing stickers (an on-line application to help users to finish their collection),
·Panini and the World Cups (description of the many collection published by Panni since 1970)
·Screensavers and Wallpapers (digital gadgets created by using the licensed material),
·Special initiatives (contests, games and promotions specifically linked to the traditional collection)

The site entails also a more informative section on the event, by presenting extracts, images and excerpts taken directly for the Paninidigital.com (statisticsand photos), Digitalsoccer.net. (services business-to-business) and Footcenter.com (merchandising).
The sections being the following:

·Roll of honour (detailed info on the final phases of the World Cup events since 1930),
·Stadiums (general information such as images, seats, calendar…)
·Teams (info concerning the national teams: squad list, photos…),
·Match schedule and results (from the first round to the final)

The site will be promptly updated throughout the whole event duration along with specific and highly entertaining activities such as games and trivia quiz.

The website is presented in a multilingual version, being the sticker collection launched on a worldwide scale. The languages proposed for this site are: Italian, English, French, German, Spanish and Portoguese. All football lovers and sticker fans can easily access to our website and its data as well as joining our online community.

Panini's goal is to present this website as a point of reference for "2002 FIFA World Cup Korea/Japan™" with its exclusive photo archive, the international appeal of its data and initiatives. Panini then hopes to create a great and unique virtual community joining our website in the name of sport (football) and fun (sticker collection)!

The Panini Group, based in Modena (Italy), with branches in Europe and Latin America, is the media sector both on-line and off-line, under the PANINI INTERACTIVE™ trade-mark. In the world leader in the stickers and cards sector, is the fourth largest publisher in Europe in the sector of children's publishing, and is the most important distributor of strip cartoons for bookshops in Italy In the year 2000 the Panini Group reached a turnover of 174 ML €, with distribution channels in more than 100 countries. It has about 480 employees.

For further information:
Panini S.p.A.
380 Viale Emilio Po - 41100, Modena
info@paninigroup.com