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17/10/2008
PRESS RELEASE: THE LICENSING MACHINE (PANINI GROUP) AND MTV ITALY REACH THE AGREEMENT FOR THE TV SE
THE LICENSING MACHINE (PANINI GROUP) AND MTV ITALY REACH THE AGREEMENT FOR THE TV SERIES OF DEATH NOTE IN ITALY
On Air starting October 28th every Tuesday at 10 pm
on MTV Italy
Modena/Milan, October 15th 2008 – The Licensing Machine - a division of Panini UK, engaged in TV, Home Video, Promotional, Merchandise, Marketing and Licensing Services and MTV Italy - the most famous music brand amongst teen-agers in the world – announce their agreement for the airing of "Death Note" in the Italian market: for the first time in the Country, one of the most popular Japanese anime series will be programmed and is destined to become a real cult TV show amongst Italian youngsters too.
The "Death Note" anime series is born out of an amazing number of sales of the manga: more than 25 million copies. The success has led in fact to the development, besides the TV series, of the live-action film "Death Note -The Movie", the sequel titled "Death Note: the Last Name" the sound track of which includes tracks by the popular US band of Red Hot Chilli Peppers and – eventually –the recent pre-quel "L Changes The World", the musical theme of which is the beautiful track by Lenny Kravitz "I' ll Be Waiting"
The "Death Note"thriller series, after the huge success of Fullmetal Alchimist and Fullmetal Alchimist The Movie that have been aired on MTV Italy - also part of The Licensing Machine portfolio - will be programmed for the first time in Italy on MTV within the Anime Night, the evening dedicated to the fans of japanse TV series, that from Tuesday 28th October will be even richer thanks to "Nabari" and "Full metal panic: the second raid" series.
THE STORY
Light Yagami is an ace student with great prospects –and he's bored out of his mind. But all that changes when he finds the DEATH NOTE, a notebook dropped by a rogue Shinigami death god. Any human whose name is written in the notebook dies, and now Light has vowed to use the power of the DEATH NOTE to rid the world of evil. But when criminals begin dropping dead, the authorities send the legendary detective "L" to track down the killer. With "L" hot on his heels, will Light lose sight of his noble goal…or his life?
The Licensing Machine:
a division of Panini for the intellectual property, merchandise and TV & Home video rights management
Panini S.p.A.:
The Panini Group, with headquarters in Modena, Italy is the world leader in the collectibles and trading cards sector. A multinational company and one of the leading comic and children's book publishers in Europe and Latin America, Panini is the most important distributor of comics in specialised Italian bookshops. Furthermore, Panini is exploring important multi-media programmes. In 2007, the Panini Group reached a turnover of more than 540 million Euros, with a total network that covers over 100 countries and more than 700 employees. For further info, please contact: Panini S.p.A., viale Emilio Po 380, 41100 Modena. E-mail: info@paninigroup.com
Contacts:
The Licensing Machine: info@thelicensingmachine.com
MTV Italia: Press & PR Mtv Italia
Simona Caputi 0039 - 02 762117258
Claudia Loda 0039 - 02 762117 218
Luca Dellisanti 0039 -02 762117 290
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