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Online News

15/06/2007

PANINI STICKERS BECOME A VIRTUAL COLLECTION !

Now Panini football stickers can be collected online too! The Panini virtual football collection  went on the web  at the beginning of June on www.coca-cola.com/football by going on the website you can find and collect the virtual stickers of the players of some of the most prestigious football clubs in Europe.

After the  release of the official Fifa World Cup™ 2006 collection with online stickers that replicated the physical ones on sale at kiosks and outlets all over the world (Panini distributed the official Fifa World Cup™ 2006 in over 100 countries), this time the virtual collection dedicated to European football  can be accessed solely online. Unique in its genre, it's based on a careful selection of 12 of the most  decorated clubs in Europe: PSV Eindhoven, AJAX Amsterdam, Feyenoord, Atlético de Madrid, Valencia CF, FC Barcelona, SS Lazio, AS Roma, FC Internazionale, LOSC Lille Métropole, FC Girondins de Bordeaux and A.C. Milan.

The stickers with  the  players and the official club badges can be collected by doing simple things such as answering trivia quizzes, getting friends involved in the collection, watching videos.  However, above all,  double stickers can be swapped in order to achieve the final goal: to complete the Panini virtual album!

Panini management sees this  project as a "natural expansion" for a company that over the years has nurtured the passion for football among kids of all ages through sticker collecting  and now makes this  experience available online too. Stickers can be swapped with friends at school while sharing the experience virtually across the globe!"



The Panini Group, based in Modena,  is the world-wide leader of collectible stickers and cards and is the fourth largest publisher of comics and juvenile publications in Europe.  Panini is also developing a series of  multimedia initiatives – on and offline – under its Panini Interactive brand. In 2006 the Panini Group had a turnover of 579 milion Euros and 630 employees. The company, whose head offices are located in Italy, has fully owned subsidiaries in Spain, the UK, France, Germany, Holland, Turkey, Brazil, Chile and Mexico and a distribution network that covers over 100 countries. For more information please contact info@paninigroup.com. or visit http://www.paninigroup.com

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Tel. +44 1892 500100 - Fax +44 1892 545666